Promotion with Traditional Media Crossword Puzzle

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Promotion with Traditional Media Crossword Puzzle

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QUESTIONS LIST:

  • cost per reach : the cost of an advertising campaign divided by the number of people reached.
  • new media : the internet and mobile devices such as smartphones.
  • market research : the function that links the consumer, customer, and public to the marketer through information.
  • demographics : the basic characteristics of a population segment, such as gender, age, and income.
  • media : describes avenues for communicating a message. the most common forms are tv, newspapers, radio, and the internet.
  • social media : a subset of new media that facilitates two-way interactions between a band or team and its fans. popular apps include twitter and facebook.
  • awareness : measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence.
  • media planner : people who plot marketing strategies for events or products.
  • traditional media : the different avenues through which a business can reach its potential customers, excluding the internet. examples include broadcast tv, cable tv, radio, and newspapers.