Promotion with Traditional Media Crossword Puzzle

QUESTIONS LIST: cost per reach : the cost of an advertising campaign divided by the number of people reached, new media : the internet and mobile devices such as smartphones, market research : the function that links the consumer, customer, and public to the marketer through information, demographics : the basic characteristics of a population segment, such as gender, age, and income, media : describes avenues for communicating a message. the most common forms are tv, newspapers, radio, and the internet, social media : a subset of new media that facilitates two-way interactions between a band or team and its fans. popular apps include twitter and facebook, awareness : measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence, media planner : people who plot marketing strategies for events or products, traditional media : the different avenues through which a business can reach its potential customers, excluding the internet. examples include broadcast tv, cable tv, radio, and newspapers.