Promotion with Traditional Media Crossword Puzzle
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QUESTIONS LIST:
- cost per reach : the cost of an advertising campaign divided by the number of people reached.
- new media : the internet and mobile devices such as smartphones.
- market research : the function that links the consumer, customer, and public to the marketer through information.
- demographics : the basic characteristics of a population segment, such as gender, age, and income.
- media : describes avenues for communicating a message. the most common forms are tv, newspapers, radio, and the internet.
- social media : a subset of new media that facilitates two-way interactions between a band or team and its fans. popular apps include twitter and facebook.
- awareness : measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence.
- media planner : people who plot marketing strategies for events or products.
- traditional media : the different avenues through which a business can reach its potential customers, excluding the internet. examples include broadcast tv, cable tv, radio, and newspapers.