Principles of Marketing Crossword Puzzle

QUESTIONS LIST:

• behavior: consumer _ considers the many reasons why people shop for products
• neuroticism: this consumer personality says how prone you are to negative mental states
• mission: this type of statement states the purpose of the organization and why it exists
• supply chain: a number of organizations and functions that mine, make, assemble, or deliver materials and products from a manufacturer to consumers
• needs: abraham maslow developed this pyramid, or hierarchy, of _
• value proposition: a statement that summarizes the key benefits or value for target customers
• impulse: purchasing this type of product with no planning or forethought
• scip: this agency develops standards of conduct and respect for marketing professionals
• primary: this type of data is collected yourself - usually hands on with interviews or surveys
• communicating: describing the offering and its value to your potential and current customers
• pest: this type of analysis gives us a view of the business climate in the marketing plan
• value: exchanging, creating, communicating, and delivering make up this marketing concept
• swot: stands for strengths, weaknesses, opportunities, and threats analysis
• target market: the group of customers toward which an organization directs its marketing efforts
• secondary: this type of data is collected during the marketing intelligence gathering process
• four: this is the number of types of b2b buyers
• cmo: i'm the head marketing officer
• marketing audit: investigative tool to research a drop in a company's sales performance
• marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large