Marketing Principles Crossword Puzzle

QUESTIONS LIST:

• distribution : the means of making the offering available to the customer at the right time and place.
• internal : marketing environment which includes people, processes and physical evidence
• economic : devaluation of australian economy is an example of _ environment.
• pestle : framework that examines macro environment.
• positioning : the concept of _ refers to the space an offering occupies in consumers’ mind
• mood : situation influences on consumer behaviour includes consumer _
• high : deliberate decision-making is more applicable for _ involvement products.
• straight : the low engagement purchase of the same products as previously purchased from established vendors under established terms is _ rebuy.
• buying centre: group of people in an organisation who participate in the buying process is the _ _ (2 words)
• behavioural : grouping consumer based on heavy and light buyers is an example of _ segmentation.
• measurable: effective segmentation is when the segment is big, reachable, actionable and _
• mass: when you see that buyers have common wants and needs, _ marketing is more suitable market coverage strategy.