Market Research Crossword Puzzle

Download and print this Market Research crossword puzzle. Use a pencil or pen to complete the puzzle by filling in the blanks. The completed answers are included, so you can easily check your progress.

Market Research Crossword Puzzle

PDF will include puzzle sheet and the answer key.

 
Edit Print PDF - Letter PDF - A4

Browse all Business / Finance Puzzles

QUESTIONS LIST:

  • eye tracking : tracking the pattern of eye movements to determine what part of an advertisement consumers look at and for what length
  • market research : the process of gathering, recording, and analyzing data and information about customers, competitors, and the market in which you intend to enter
  • customer behavior : research that studies when, why, how, and where people do or do not buy a product
  • geo demographics : a combination of geographic and demographic information
  • ad tracking : monitoring a brands performance with an advertisement to determine the effectiveness of the media targeting, the quality of the advertisements, and roi
  • homogeneous: a group of people who have similar attributes
  • heterogeneous: a group of people who have diverse attributes
  • focus group : a type of qualitative research where a group of people have a discussion on their perceptions, opinions, etc, toward a product or service
  • market structure : the characteristics that are found in a given market, such as the number of buyers and sellers, the levels of competition, etc. perfect competition, monopolistic competition, oligopoly, and monopoly are generally the four types of market structures
  • coding : how data is categorized in order to be analyzed
  • demographics : objective classifications of consumers, such as their age, income, sex, education, etc.
  • quantitative research : research that uses numbers for data to analyze results
  • qualitative research : research that uses exploratory techniques to obtain words and descriptions as data, as opposed to numerical data
  • market segmentation : separating prospective buyers into groups that share common needs and that will respond similar to marketing efforts