Market Research Crossword Puzzle

QUESTIONS LIST:

• eye tracking : tracking the pattern of eye movements to determine what part of an advertisement consumers look at and for what length
• market research : the process of gathering, recording, and analyzing data and information about customers, competitors, and the market in which you intend to enter
• customer behavior : research that studies when, why, how, and where people do or do not buy a product
• geo demographics : a combination of geographic and demographic information
• ad tracking : monitoring a brands performance with an advertisement to determine the effectiveness of the media targeting, the quality of the advertisements, and roi
• homogeneous: a group of people who have similar attributes
• heterogeneous: a group of people who have diverse attributes
• focus group : a type of qualitative research where a group of people have a discussion on their perceptions, opinions, etc, toward a product or service
• market structure : the characteristics that are found in a given market, such as the number of buyers and sellers, the levels of competition, etc. perfect competition, monopolistic competition, oligopoly, and monopoly are generally the four types of market structures
• coding : how data is categorized in order to be analyzed
• demographics : objective classifications of consumers, such as their age, income, sex, education, etc.
• quantitative research : research that uses numbers for data to analyze results
• qualitative research : research that uses exploratory techniques to obtain words and descriptions as data, as opposed to numerical data
• market segmentation : separating prospective buyers into groups that share common needs and that will respond similar to marketing efforts