Sponsorships Crossword Puzzle

QUESTIONS LIST:

• sponsors: organizations, firms, or individuals that give teams money in exchange for naming rights and advertising rights on stadium signage.
• signage: the collective use of signs, symbols, or design. stadiums may reserve areas where sponsors can use signage for advertising purposes.
• naming rights: the exclusive right of a sponsor to have its name and logo on a stadium.
• negotiation: the process through which two or more parties with competing interests reach an agreement.
• brand: an image, logo, or name that consumers associate with a particular company.
• association principle: a principle holding that people simplify decision making by relying on visceral responses to questions related to topics such as peer acceptance or rejection.
• passion transference: a term used to describe the process by which fans of a sports team strengthen their allegiance to brands associated with that team.
• bidding war: when two or more companies try to outbid the other for something, such as a sponsorship opportunity.
• profit margin: the income a team is left with after paying operating and administrative expenses.
• tv broadcast rights: the rights to broadcast a team’s games on tv (and often the internet).
• perceived value: the value attached to something—such as a sports sponsorship—by the person seeking to acquire it.