Sponsorships Crossword Puzzle

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Sponsors: Organizations, firms, or individuals that give teams money in exchange for naming rights and advertising rights on stadium signage.
Signage: The collective use of signs, symbols, or design. Stadiums may reserve areas where sponsors can use signage for advertising purposes.
Naming rights: The exclusive right of a sponsor to have its name and logo on a stadium.
Negotiation: The process through which two or more parties with competing interests reach an agreement.
Brand: An image, logo, or name that consumers associate with a particular company.
Association principle: A principle holding that people simplify decision making by relying on visceral responses to questions related to topics such as peer acceptance or rejection.
Passion transference: A term used to describe the process by which fans of a sports team strengthen their allegiance to brands associated with that team.
Bidding war: When two or more companies try to outbid the other for something, such as a sponsorship opportunity.
Profit margin: The income a team is left with after paying operating and administrative expenses.
TV broadcast rights: The rights to broadcast a team’s games on TV (and often the Internet).
Perceived value: The value attached to something—such as a sports sponsorship—by the person seeking to acquire it.

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QUESTIONS LIST:

sponsors: organizations, firms, or individuals that give teams money in exchange for naming rights and advertising rights on stadium signage.
signage: the collective use of signs, symbols, or design. stadiums may reserve areas where sponsors can use signage for advertising purposes.
naming rights: the exclusive right of a sponsor to have its name and logo on a stadium.
negotiation: the process through which two or more parties with competing interests reach an agreement.
brand: an image, logo, or name that consumers associate with a particular company.
association principle: a principle holding that people simplify decision making by relying on visceral responses to questions related to topics such as peer acceptance or rejection.
passion transference: a term used to describe the process by which fans of a sports team strengthen their allegiance to brands associated with that team.
bidding war: when two or more companies try to outbid the other for something, such as a sponsorship opportunity.
profit margin: the income a team is left with after paying operating and administrative expenses.
tv broadcast rights: the rights to broadcast a team’s games on tv (and often the internet).
perceived value: the value attached to something—such as a sports sponsorship—by the person seeking to acquire it.