Consumer Behavior Crossword Puzzle

QUESTIONS LIST:

• marketing : systematic gathering of data about consumers (9)
• involvement : personal relevance perceived in a product (11)
• segmentation : dividing a market based on shared traits (11)
• ethics : moral principles guiding marketing actions (6)
• perception : the way consumers view a brand (10)
• opinion : a consumer’s belief or view (7)
• loyalty : repeated purchasing due to trust and satisfaction (7)
• motivation : internal drive prompting consumer action (10)
• influence : social or environmental factors shaping behavior (9)
• customer : individual who purchases or uses a product (8)
• mass : type of marketing aimed at large undifferentiated groups (4)
• buying : the process of selecting a product (6)
• opinion maker : person who influences others’ buying decisions (13)
• need : basic requirements that motivate consumption (5)
• culture : shared learned values and norms of a group (7)
• learning : behavior change through experience (8)
• values : enduring beliefs guiding preferences (6)
• psychology : study of mental processes and behavior (10)
• demo : short for demographic data (4)
• motive : reasons behind consumer choices (6)