The Market Crossword Puzzle

QUESTIONS LIST:

• mass market : the largest part of the market where a product is targeting the majority of customers
• market share : how much of a market a business owns
• market growth : whether the market overall is getting bigger or smaller
• market orientation : when a business designs and sells a product or service that the market wants
• competition : when at least two businesses are providing products or services to the same target market
• uncertainty : the unpredictable and uncontrollable events that affect business decisions and actions
• niche market : the smallest part of the market where a small or singular segment of the market is being targeted
• risk : the possibility that events will not occur as planned, but that businesses are aware of
• added value : the difference between the cost of production and the sales price
• market leader : the business with the most market share
• product orientation : when a business designs a product or service and then finds a market segment to sell it to
• market : any place where buyers and sellers meet to exchange goods or services
• competitive advantage : the 'thing' that sets a business apart from its competitors eg brand or product quality
• dynamic market : a market that is subject to continuous or rapid change