Marketing Crossword Puzzle

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DIVERSIFICATION : A strategy of increasing sales by introducing new products into new markets.
VALUE : The difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.
RESEARCH DESIGN : Is a plan or framework for conducting the study and collecting data. It is defined as the specific methods and procedures you use to acquire the information you need.
MANAGEMENT : The process of overseeing and planning new product development, advertising, promotions and sales.
PRODUCT : An article or substance that is manufactured or refined for sale.
OBJECTIVE : A statement of what is to be accomplished through marketing activities.
SERVICE MARK : A legally registered name or designation used in the manner of a trademark to distinguish an organization's services from those of its competitors.
RECESSION : A period of economic activity characterized by negative growth, which reduces demand for goods and services.
MARKETING MIX : A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.
PRIMARY DATA : It is information that you collect specifically for the purpose of your research project.
TRADEMARK : A symbol, word, or words legally registered or established by use as representing a company or product.
PRIVATE BRAND : A good that is manufactured for and sold under the name of a specific retailer, and competes with brand-name products.
INFLATION : A measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.
STRATEGY : Activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
CODE OF ETHICS : A guideline to help marketing managers and other employees make better decisions.
SUSTAINABILITY : The idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.
BRAND LOYALTY : The tendency of some consumers to continue buying the same brand of goods rather than competing brands.

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QUESTIONS LIST:

diversification : a strategy of increasing sales by introducing new products into new markets.
value : the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.
research design : is a plan or framework for conducting the study and collecting data. it is defined as the specific methods and procedures you use to acquire the information you need.
management : the process of overseeing and planning new product development, advertising, promotions and sales.
product : an article or substance that is manufactured or refined for sale.
objective : a statement of what is to be accomplished through marketing activities.
service mark : a legally registered name or designation used in the manner of a trademark to distinguish an organization's services from those of its competitors.
recession : a period of economic activity characterized by negative growth, which reduces demand for goods and services.
marketing mix : a unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.
primary data : it is information that you collect specifically for the purpose of your research project.
trademark : a symbol, word, or words legally registered or established by use as representing a company or product.
private brand : a good that is manufactured for and sold under the name of a specific retailer, and competes with brand-name products.
inflation : a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.
strategy : activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
code of ethics : a guideline to help marketing managers and other employees make better decisions.
sustainability : the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.
brand loyalty : the tendency of some consumers to continue buying the same brand of goods rather than competing brands.