Customer Value Propositions Crossword Puzzle

QUESTIONS LIST:

• favorable pod : value prop in which you stress all distinguishing benefits a market offering has relative to the next best alternative
• value case histories : when you track and document cost savings, value, and benefit to a customer after you've sold them and use it to sell new customers
• value word equation : using words to express a mathematical calculation that proves what you offer is superior to the next best alternative
• point of difference : makes clear to customers that what you're offering has unique benefits
• point of parity : shows your customers that what you're offering is similar to/on par with others in your category
• central business skill : constructing and maintaining an effective customer value proposition should be this type of skill
• aspirational : type of problem that is optional and doesn't really need a solution- nice to have, not need to have
• customer value research : necessary to construct a resonating focus value prop (costs money and takes time)
• all benefits : most basic type of value proposition, lists all the benefits you offer to your customer
• value based selling : where you let the value proposition do the work for you in sales
• resonating focus : gold standard of value props, you stress one or two points of difference specifically tailored to deliver the most value to your customer