Consumer Behaviour Crossword Puzzle

QUESTIONS LIST:

• culture: the set of values, beliefs, and customs shared by a group of people.
• socialization: the process through which individuals learn and internalize the values and norms of their culture.
• segmentation: the practice of dividing a market into distinct groups based on similar characteristics or needs.
• perception: the mental process of interpreting and making sense of sensory information.
• consumerism: the social and economic ideology that encourages the acquisition of goods and services in ever-increasing amounts.
• ethnocentrism: the tendency to judge other cultures based on the standards of one's own culture.
• assimilation: the process of incorporating new information into existing cognitive structures.
• social norms: accepted standards of behavior within a society.
• cognitive dissonance: the discomfort that arises from holding conflicting beliefs or attitudes.
• interpretation: the process of assigning meaning to sensory stimuli.
• ego-defense: a consumer's motivation to protect, enhance, or maintain their self-esteem.
• balance theory: a theory proposing that individuals seek consistency between their beliefs and behaviors.
• normative influence: the impact that social expectations or norms have on individual behavior.
• risk tolerance: the degree to which a consumer is willing to take risks when making a purchase decision.
• social group: a collection of people who share common interests, values, and behaviors.
• consistency theory: a theory proposing that people have a basic human need for consistency in their cognitive structures.
• association: the mental connection between a brand and its attributes in the consumer's mind.