Consumer Behaviour Crossword Puzzle

QUESTIONS LIST: culture: the set of values, beliefs, and customs shared by a group of people, socialization: the process through which individuals learn and internalize the values and norms of their culture, segmentation: the practice of dividing a market into distinct groups based on similar characteristics or needs, perception: the mental process of interpreting and making sense of sensory information, consumerism: the social and economic ideology that encourages the acquisition of goods and services in ever-increasing amounts, ethnocentrism: the tendency to judge other cultures based on the standards of one's own culture, assimilation: the process of incorporating new information into existing cognitive structures, social norms: accepted standards of behavior within a society, cognitive dissonance: the discomfort that arises from holding conflicting beliefs or attitudes, interpretation: the process of assigning meaning to sensory stimuli, ego-defense: a consumer's motivation to protect, enhance, or maintain their self-esteem, balance theory: a theory proposing that individuals seek consistency between their beliefs and behaviors, normative influence: the impact that social expectations or norms have on individual behavior, risk tolerance: the degree to which a consumer is willing to take risks when making a purchase decision, social group: a collection of people who share common interests, values, and behaviors, consistency theory: a theory proposing that people have a basic human need for consistency in their cognitive structures, association: the mental connection between a brand and its attributes in the consumer's mind.