Tourism Marketing Crossword Puzzle

QUESTIONS LIST:

• intangibility: tourism services cannot be seen, touched or sampled before purchase
• services: include the work of airlines, hotels, rental car, barbers and beauticians, accountants, doctors.
• marketing: is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• satisfaction: it reflects a person’s judgment of a product’s perceived performance in relation to expectations.
• goods: types of entities fresh produce, appliances, clothes, vehicles.
• perishability: tourism products cannot be stored for future use.
• marketing management: the art and science of choosing target markets and growing customers through creating, delivering, and communicating superior customer value.
• service channels: to carry out transactions with potential buyers. this includes warehouses, transportation companies, banks and insurance companies.
• wants: desire for specific products or services that satisfy the needs, shaped by culture and individual personality
• demands: consumer have both the desire and the means to buy a product.
• exchange: act of obtaining a desired object from someone by offering something in return.
• transactions: a trade between two parties involving at least 2 things of value, with agreed-upon conditions
• market: set of actual and potential buyers of a product or service
• segmentation: dividing the market into distinct groups
• positioning: arranging for the product to occupy a clear, distinctive and desirable place in the minds of target consumers.