Advertising Techniques Crossword Puzzle

QUESTIONS LIST: loaded words : words with strong associations like "family," "home," "dishonest" and "wasteful", snob appeal : the case that using the product means the consumer is better, smarter, richer and so on... than anyone else, testimonial : a product endorsed by a celebrity or by an expert, urgency : the advertiser makes you feel like you need the product right away, plain folks : the advertiser says or implies (either by text or pictures) that "people just like you" use the product, repetition : this technique repeats the product's catchphrase, name or logo over and over so that it "sticks" in the consumer's mind, special offer : the advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product, transference : attempts to make the audience associate positive words, images and ideas with a product and its users, bandwagon : the advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out, name calling : comparing one product to another and saying it is weaker or inferior in quality or taste, emotional appeals : the advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on, flattery : the advertiser appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.