Advertising Techniques Crossword Puzzle

QUESTIONS LIST:

• loaded words : words with strong associations like "family," "home," "dishonest" and "wasteful".
• snob appeal : the case that using the product means the consumer is better, smarter, richer and so on... than anyone else.
• testimonial : a product endorsed by a celebrity or by an expert
• urgency : the advertiser makes you feel like you need the product right away.
• plain folks : the advertiser says or implies (either by text or pictures) that "people just like you" use the product.
• repetition : this technique repeats the product's catchphrase, name or logo over and over so that it "sticks" in the consumer's mind.
• special offer : the advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product
• transference : attempts to make the audience associate positive words, images and ideas with a product and its users.
• bandwagon : the advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out.
• name calling : comparing one product to another and saying it is weaker or inferior in quality or taste.
• emotional appeals : the advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.
• flattery : the advertiser appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.