Advertising Techniques Crossword Puzzle

Download and print this Advertising Techniques crossword puzzle. Use a pencil or pen to complete the puzzle by filling in the blanks. The completed answers are included, so you can easily check your progress.

PDF will include puzzle sheet and the answer key.

Loaded Words : Words with strong associations like "family," "home," "dishonest" and "wasteful".
Snob Appeal : The case that using the product means the consumer is better, smarter, richer and so on... than anyone else.
Testimonial : A product endorsed by a celebrity or by an expert
Urgency : The advertiser makes you feel like you need the product right away.
Plain Folks : The advertiser says or implies (either by text or pictures) that "people just like you" use the product.
Repetition : This technique repeats the product's catchphrase, name or logo over and over so that it "sticks" in the consumer's mind.
Special Offer : The advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product
Transference : Attempts to make the audience associate positive words, images and ideas with a product and its users.
Bandwagon : The advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out.
Name Calling : Comparing one product to another and saying it is weaker or inferior in quality or taste.
Emotional Appeals : The advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.
Flattery : The advertiser appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.

Edit Print PDF - Letter PDF - A4

Related puzzles:

More Business / Finance Crossword Puzzles

Imperfect Markets
Introduction to Management
Industrialization
Consumer Grievances
Negotiating

Browse all Business / Finance Puzzles

QUESTIONS LIST:

loaded words : words with strong associations like "family," "home," "dishonest" and "wasteful".
snob appeal : the case that using the product means the consumer is better, smarter, richer and so on... than anyone else.
testimonial : a product endorsed by a celebrity or by an expert
urgency : the advertiser makes you feel like you need the product right away.
plain folks : the advertiser says or implies (either by text or pictures) that "people just like you" use the product.
repetition : this technique repeats the product's catchphrase, name or logo over and over so that it "sticks" in the consumer's mind.
special offer : the advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product
transference : attempts to make the audience associate positive words, images and ideas with a product and its users.
bandwagon : the advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out.
name calling : comparing one product to another and saying it is weaker or inferior in quality or taste.
emotional appeals : the advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.
flattery : the advertiser appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.