Media Relations Crossword Puzzle

QUESTIONS LIST:

• newsworthy: information considered important enough for media attention.
• pitch: a persuasive sales presentation to get media coverage; a carefully constructed appeal to the press.
• news angle: the aspect of a story that makes it interesting and relevant to the media; the element that determines a story’s appeal.
• junket: a sponsored trip for journalists to promote a product, event, or destination; a fully funded press excursion.
• publicity: media attention given to a person, product, or event; a way to build brand awareness.
• coverage: reports and media attention on a specific topic or event; the extent of news reporting.
• compelling: highly engaging and persuasive; something so captivating it demands attention.
• news jacking: capitalizing on current events to promote a brand or product; tying a message to breaking news.
• spokesperson: an official representative who speaks for an organization to the media; a designated communicator.
• outlet: a publication or broadcast channel for disseminating information; a means of sharing news.
• embargoed content: information restricted from release until a specified time; material under a publication restriction.
• controversial: causing significant public debate and disagreement; sparking strong reactions.